I am a strategist and a planner at heart. Everything I do is built on insight, understanding people first, then finding the right message for the room, whether that room is a boardroom, a storefront, or the street.

That instinct comes from an international background and a career that has moved more than once, through marketing, advocacy, and cultural work. Through all of it, art and culture have stayed my compass, the thing I return to when I need to understand what actually matters.

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More about my approach